What this book covers

Chapter 1, Introduction to WordPress Marketing: Get an overview of how traffic moves around the Internet and how to prepare for a new marketing campaign. Learn how Internet marketing is the process of creating content in order to drive targeted traffic to a blog or website and convert it to meet defined business objectives. In addition, if you weren't already familiar with general marketing lingo, you will be.

Chapter 2, Creating Content to Attract the Target Readers: Understand the importance of analyzing your business objectives as well as your target market. Knowing who to write for and how to reach them forms the basis of how to create quality content that can drive traffic, enhance your reputation, and ultimately allow you to meet your business objectives.

Chapter 3, Building Traffic I: Search Engine Optimization: Enjoy a holistic grounding in the fundamentals of SEO. In particular, you should feel that while SEO is an important and integral part of the success of any blog or website, it is not the be all and end all. Adhere to the basic guidelines with the understanding that SEO practices are there because Google and other search engines want to encourage you to create good quality content.

Chapter 4, Building Traffic II: Socializing WordPress: Here you will get a solid grounding in social media. In particular, you will learn how to use each of the major social networks to further your business objectives. Along with providing useful and interesting high quality content, it is also important to contribute to the social networks by getting involved in discussions and debates, following other people, and generally getting your name out there.

Chapter 5, Building Traffic III: Building Relationships: Get a refresher on how to leverage the WordPress community to create relationships and trust that can help to increase your reach and generate traffic. We will also look at how RSS can help to tie people into your site by offering them an easy way to access the main headlines and teasers, how feedburner can be used to monetize and enhance the traffic generated by your feeds, and how to use advertising with caution.

Chapter 6, Converting Traffic: Discover how to leverage your quality content and make it very easy for people so stay within reach of it through RSS, Twitter, Facebook, LinkedIn, and any other appropriate services, and learn how to drastically improve your chances of converting visitors into fans, followers, and customers using powerful landing pages.

Chapter 7, Analyze, Refine, and Repeat: By understanding traffic patterns and using that information to identify weaknesses and strengths in your strategy, you will be able to implement sophisticated and well-tuned marketing campaigns to out-compete your competitors and drive revenue, reach, and success.

Work smart and hard, not just hard.